Web Marketing

S.E.O. (Search Engine Optimization) is understood in the web world as the set of activities aimed at improving the position of the website on search engines. This includes all the operations that are carried out on the code, on the contents of the pages, on the hypertext structure of the site, without forgetting external activities[...]

For SEM we mean Search Engine Marketing and that is all the activities for the promotion of a site on search engines. The SEM, unlike the SEO tends to increase the number of visitors, through the quality of published content and user profiling and retention in order to increase ROI, return on investment. The main[...]

Direct consequence of the Brand Positioning, this activity takes into account the possibility of consumers to express their parare publicly through the new means of communication. Consumers want and can say their own, and above all they have the power of the network. Through their relationships they can trigger a viral spread of the message,[...]

By Strategic Positioning we mean the mental image that our potential customer has of our product or our company. Defining the strategic positioning that a company wants to achieve is very important as every corporate action must be consistent with the positioning itself and become ambassador, so as to become a brand, summarizing the contents[...]