Direct consequence of the Brand Positioning, this activity takes into account the possibility of consumers to express their parare publicly through the new means of communication. Consumers want and can say their own, and above all they have the power of the network. Through their relationships they can trigger a viral spread of the message,
which can result in a negative word of mouth that can undermine the company’s historical reputation.
It is necessary to LISTEN, in the true sense of the word. Listening to the web, through a process of social media listening, to promptly identify every post, news, video or any other content concerning the company and potentially dangerous for its reputation.
Your reputation also passes through the number of “LIKES”.