By Strategic Positioning we mean the mental image that our potential customer has of our product or our company. Defining the strategic positioning that a company wants to achieve is very important as every corporate action must be consistent with the positioning itself and become ambassador, so as to become a brand, summarizing the contents in a brand.
The direct consequence of these actions is the ability to differentiate themselves through intrinsic, unique and univocal characteristics that the market recognizes exclusively to the product or company.
Social networks are an innovative tool very important for this type of activity as they allow to spread the corporate image and to examine the feed back constantly.
Finding a position in the target audience is essential for turning your product into a brand.